FROM ‘ONE-woman show’ to ‘family business’

I often get asked how a mother of two from Winnipeg, Manitoba got into the business of making custom guitar picks … so here’s the story.

For my entire parental life, I have been very fortunate to be able to stay home and raise my two wonderful kids throughout their childhood, and it has been – by far – the most rewarding ‘job’ that I have ever had. As the kids grew up, they – along with many of their friends – took an interest in music and I couldn’t have been more thrilled. With a background in music retail, a long-time love of live music, and a particular disinterest in being any kind of sports mom – this was music to my ears.

Tanner has been drumming since he was 10 years old – and to this day, I still get goosebumps every time he gets behind the drum kit. I have to admit … I was definitely one of those people that thought “Anybody could be a drummer! … How hard could it be?” I couldn’t have been more wrong. Throughout Tanner’s 10+ years of formal training, playing in various bands and drum ensembles, and eventually teaching drum lessons himself – I definitely earned a whole new respect for the mind-boggling talent that drummers possess. I won’t even get into how poorly I did when I asked Tanner to give me a drum lesson. Trust me … it’s WAY harder than it looks.

Carly’s instrument of choice was the guitar. Prior to Carly’s birthday in 2007, I scoured the internet in search of someone that would do a small set of custom picks with her name on them. No such luck. Not only did I find out that the smallest order back then was 144 picks I also discovered that there wasn’t even anyone that did custom guitar picks in Canada!

Frustrated and disappointed (yet somehow inspired), I knew that I couldn’t be the only person out there looking for a small quantity of custom guitar picks. That very day, I began the process of starting up EGOpicks – with my husband and the kids behind me 100%.

about egopicks -  custom guitar pick collections- Hurley
about egopicks -  custom guitar pick collections-lyric dubee

Today EGOpicks has proudly done custom guitar picks, drumsticks and band merch for bands, artists, businesses and events, all over the world – and we’re only getting stronger. This one-woman-show has recently evolved into a family business. A mother/daughter team to be exact

After growing up with EGOpicks for half of her life and helping ‘mom’ out here and there when things got super busy, Carly officially joined EGOpicks in 2018. Carly’s cheerful and funny personality, combined with her intelligence, creativity, social media savvy, and her life-long passion for ‘all things music’, has made her the perfect partner-in-crime. I truly couldn’t ask for a more perfect gift than to have her join me in what I’ve always wanted to become a ‘family business’.

Together, Carly and I continue to uphold the EGOpicks standard of providing each and every one of our customers with personal service, and the attention to detail that their orders deserve.

After 11 years, and 3 different websites, we still choose NOT to make the ordering process 100% automated. We truly enjoy personally assisting each and every customer with their design ideas and order details – making sure they are going to be fully pleased with their EGOpicks products and experience. It’s obviously more time-consuming this way, but we wouldn’t trade the amazing relationships that we’ve built with our customers for a little bit of extra time in our day. The beautiful comments, testimonials and referrals we receive from our customers are daily reminders that the personal service we provide is something that people want, deserve, and appreciate … and we’re happy to do it.

We are thankful every day for every person that we’ve had the pleasure of making custom products for over the years, and we look forward to those that we might be fortunate enough to help in the future.


Keep Rockin’

Lisa and Carly Lane


about egopicks -  Lisa Lane